{"id":22525,"date":"2026-04-28T21:59:50","date_gmt":"2026-04-28T16:29:50","guid":{"rendered":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/"},"modified":"2026-06-19T00:15:25","modified_gmt":"2026-06-19T07:15:25","slug":"what-to-look-for-in-define-business-development-for-cross-functional-execution","status":"publish","type":"post","link":"https:\/\/cataligent.in\/blog\/strategy-planning\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/","title":{"rendered":"What to Look for in Define Business Development for Cross-Functional Execution"},"content":{"rendered":"

What to Look for in Define Business Development for Cross-Functional Execution<\/h1>\n

When leaders ask teams to define business development, the answer is often too narrow. It is not only sales activity, pipeline creation, partnership outreach, or market expansion. In cross functional execution, business development is the governed process of turning growth choices into coordinated work across strategy, sales, finance, operations, product, delivery, and leadership reporting.<\/p>\n

This matters because growth ideas can look attractive in a deck while failing in execution. A new market, pricing move, channel partnership, service offer, or client segment requires owners, business case control, approval gates, resource commitments, risks, and value tracking.<\/p>\n

Look For A Definition That Connects Growth To Execution<\/h2>\n

A useful definition of business development should connect market opportunity to execution control. It should explain how opportunities are identified, assessed, approved, funded, delivered, and measured.<\/p>\n

For example, a new enterprise service may require market sizing, target accounts, sales motions, delivery capacity, pricing logic, legal review, working capital impact, and customer success support. A definition that only says business development creates growth is not enough. Leaders need to know how the growth work will be governed.<\/p>\n

This is especially important for consulting firms advising clients on strategy execution<\/a>. Growth strategy has little value if the execution model cannot coordinate the functions needed to deliver it.<\/p>\n

Look For Clear Opportunity Ownership<\/h2>\n

Business development often fails because ownership is vague. Sales may own the relationship, product may own the offer, finance may own the business case, operations may own delivery readiness, and leadership may own investment approval. If the work is not structured, everyone is involved but no one is accountable.<\/p>\n

A strong operating definition should identify opportunity owner, sponsor, finance controller, delivery owner, product or service owner, risk owner, and steering committee path. It should also define what each role approves and what evidence each role must provide.<\/p>\n

For enterprise teams, this creates decision discipline. For consulting firms, it creates a better client engagement model because the advisory work does not stop at strategy; it continues into controlled delivery.<\/p>\n

Look For A Business Case That Can Be Tracked<\/h2>\n

Business development should produce measurable commitments. These may include revenue target, gross margin, cost to serve, acquisition cost, retention impact, cash flow timing, investment needed, delivery capacity, and market entry milestones.<\/p>\n

The business case should not remain in a spreadsheet after approval. It should become part of the execution system. Leaders should be able to compare planned value, forecast value, and actual value during delivery. If the opportunity changes, the change should be visible and approved.<\/p>\n

For growth programs that also include efficiency targets, value realization<\/a> may include cost reduction, margin improvement, or EBITDA impact. Those outcomes need validation, not informal claims.<\/p>\n

Look For Cross Functional Dependencies<\/h2>\n

Business development is rarely owned by one function from start to finish. A new market launch may depend on legal entity setup, hiring, local suppliers, sales enablement, marketing content, product adaptation, technology readiness, and finance reporting. A new consulting offer may depend on methodology design, partner review, analyst training, client reporting templates, and pricing approval.<\/p>\n

The definition should therefore include dependency management. Good examples include dependencies between sales and delivery capacity, product readiness and launch date, finance approval and pricing, compliance review and contract timing, or operations readiness and customer commitments.<\/p>\n

When dependencies are not governed, business development becomes a pipeline conversation instead of an execution discipline.<\/p>\n

Look For Reporting That Separates Activity From Value<\/h2>\n

Business development reports often focus on meetings, opportunities, proposals, and pipeline value. Those measures are useful, but they do not prove execution. Leaders also need to see whether approved growth initiatives are producing the expected business effect.<\/p>\n

Useful reporting fields include initiative stage, owner, target value, forecast value, actual value, approval status, delivery readiness, risk, dependency, decision needed, and next milestone. For a PMO or transformation office, this means business development work can be managed alongside other strategic initiatives through portfolio governance<\/a>.<\/p>\n

This distinction helps leaders avoid false confidence. A large pipeline may look positive, but a blocked launch or unvalidated margin case can still put the growth plan at risk.<\/p>\n

Look For Governance In The Definition<\/h2>\n

A strong definition should explain how opportunities move through stages. For example: identified, qualified, business case created, approved for pursuit, approved for investment, implemented, reviewed, and closed. At each stage, the team should know entry criteria, approval owner, evidence requirement, and next action.<\/p>\n

Governance also includes on hold and cancellation logic. Some opportunities should pause when dependencies change, investment is delayed, or the commercial case weakens. Others should be cancelled when the value no longer justifies the effort. A disciplined business development process makes those decisions visible.<\/p>\n

How Cataligent Helps Through CAT4<\/h2>\n

Cataligent helps consulting firms and enterprise teams turn business development from a loosely defined growth activity into governed execution through CAT4, its no code strategy execution platform. CAT4 can support opportunity related measures, owners, approvals, stage gates, financial impact tracking, risks, dependencies, dashboards, and executive reporting.<\/p>\n

For consulting firms, Cataligent can help configure a reusable model for client growth programs, market expansion, margin improvement, or portfolio initiatives. For enterprise teams, Cataligent helps connect business development work to transformation governance, finance validation, and leadership reporting.<\/p>\n

CAT4 supports Implementation Status and Potential Status separately, which is useful for growth initiatives. A market launch may be on schedule while its expected margin or revenue potential is slipping. Leaders need to see both views before the steering committee discussion.<\/p>\n

How To Test The Definition In Practice<\/h2>\n

A useful test is to pick one growth opportunity and trace it from idea to approval to implementation. If the team cannot identify the owner, business case, investment decision, dependency risks, reporting fields, and closure evidence, the definition is not ready for cross functional execution.<\/p>\n

A Practical Definition For Leaders<\/h2>\n

A stronger definition is this: business development is the governed process of identifying, approving, executing, and measuring growth opportunities across functions. It connects market choices to accountable initiatives, financial logic, delivery readiness, decision rights, and reporting.<\/p>\n

This definition is more useful than a sales only view because it reflects how growth actually happens. It also gives consulting firms and enterprise teams a basis for designing workflows, roles, reports, and value tracking.<\/p>\n

Conclusion: Define Business Development As Controlled Growth Execution<\/h2>\n

To define business development for cross functional execution, look for more than pipeline language. Look for a model that connects opportunity selection, business case discipline, owners, approvals, dependencies, value tracking, and reporting.<\/p>\n

Cataligent helps teams build that model through CAT4. If business development is expected to create measurable growth, it should be governed like a strategic execution program, not managed only as relationship activity.<\/p>\n

FAQs<\/h2>\n

Q: Why is a sales only definition of business development too limited?<\/h3>\n

A sales only definition misses the operational, financial, delivery, and governance work needed to turn growth ideas into outcomes. Cross functional execution requires owners, approvals, dependencies, business case tracking, and reporting.<\/p>\n

Q: What should leaders track in business development execution?<\/h3>\n

Leaders should track opportunity stage, owner, target value, forecast value, actual value, approval status, delivery readiness, risks, dependencies, and decisions needed. These fields show whether the growth work is progressing and whether the expected value is still credible.<\/p>\n

Q: How does Cataligent support business development through CAT4?<\/h3>\n

Cataligent helps teams configure CAT4 to manage growth initiatives as governed measures with owners, approvals, financial impact, and reporting. This connects business development activity to measurable execution across functions.<\/p>\n","protected":false},"excerpt":{"rendered":"

What to Look for in Define Business Development for Cross-Functional Execution When leaders ask teams to define business development, the answer is often too narrow. It is not only sales activity, pipeline creation, partnership outreach, or market expansion. In cross functional execution, business development is the governed process of turning growth choices into coordinated work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2104],"tags":[2033,568,632,1739,2107,1967,2106,2105],"class_list":["post-22525","post","type-post","status-publish","format-standard","hentry","category-strategy-planning","tag-business-strategy","tag-cost-reduction-strategies","tag-cost-reduction-strategy","tag-digital-strategy","tag-planning","tag-strategic-decision-making","tag-strategic-planning","tag-strategy-planning"],"yoast_head":"\nWhat to Look for in Define Business Development for Cross-Functional Execution - Cataligent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Look for in Define Business Development for Cross-Functional Execution - Cataligent\" \/>\n<meta property=\"og:description\" content=\"What to Look for in Define Business Development for Cross-Functional Execution When leaders ask teams to define business development, the answer is often too narrow. It is not only sales activity, pipeline creation, partnership outreach, or market expansion. In cross functional execution, business development is the governed process of turning growth choices into coordinated work […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/\" \/>\n<meta property=\"og:site_name\" content=\"Cataligent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T16:29:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T07:15:25+00:00\" \/>\n<meta name=\"author\" content=\"cat_admin_usr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:site\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cat_admin_usr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/\"},\"author\":{\"name\":\"cat_admin_usr\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\"},\"headline\":\"What to Look for in Define Business Development for Cross-Functional Execution\",\"datePublished\":\"2026-04-28T16:29:50+00:00\",\"dateModified\":\"2026-06-19T07:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/\"},\"wordCount\":1247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"keywords\":[\"Business Strategy\",\"Cost Reduction Strategies\",\"Cost Reduction Strategy\",\"Digital Strategy\",\"Planning\",\"Strategic Decision-Making\",\"Strategic Planning\",\"Strategy Planning\"],\"articleSection\":[\"Strategy Planning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/\",\"name\":\"What to Look for in Define Business Development for Cross-Functional Execution - Cataligent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\"},\"datePublished\":\"2026-04-28T16:29:50+00:00\",\"dateModified\":\"2026-06-19T07:15:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/what-to-look-for-in-define-business-development-for-cross-functional-execution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What to Look for in Define Business Development for Cross-Functional Execution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"name\":\"https:\\\/\\\/cataligent.in\\\/\",\"description\":\"Strategy Execution Tool for Cost Saving Program\",\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\",\"name\":\"Cataligent Project Pvt. Ltd.\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"contentUrl\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"width\":296,\"height\":75,\"caption\":\"Cataligent Project Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Cataligentstrategyimplementation\\\/\",\"https:\\\/\\\/x.com\\\/cataligentindia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cataligentstrategy\\\/\",\"https:\\\/\\\/www.instagram.com\\\/cataligentindia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\",\"name\":\"cat_admin_usr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"caption\":\"cat_admin_usr\"},\"sameAs\":[\"https:\\\/\\\/cataligent.in\\\/blog\"],\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/author\\\/cat_admin_usr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What to Look for in Define Business Development for Cross-Functional Execution - Cataligent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/","og_locale":"en_US","og_type":"article","og_title":"What to Look for in Define Business Development for Cross-Functional Execution - Cataligent","og_description":"What to Look for in Define Business Development for Cross-Functional Execution When leaders ask teams to define business development, the answer is often too narrow. It is not only sales activity, pipeline creation, partnership outreach, or market expansion. In cross functional execution, business development is the governed process of turning growth choices into coordinated work […]","og_url":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/","og_site_name":"Cataligent","article_publisher":"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","article_published_time":"2026-04-28T16:29:50+00:00","article_modified_time":"2026-06-19T07:15:25+00:00","author":"cat_admin_usr","twitter_card":"summary_large_image","twitter_creator":"@cataligentindia","twitter_site":"@cataligentindia","twitter_misc":{"Written by":"cat_admin_usr","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/#article","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/"},"author":{"name":"cat_admin_usr","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756"},"headline":"What to Look for in Define Business Development for Cross-Functional Execution","datePublished":"2026-04-28T16:29:50+00:00","dateModified":"2026-06-19T07:15:25+00:00","mainEntityOfPage":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/"},"wordCount":1247,"commentCount":0,"publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"keywords":["Business Strategy","Cost Reduction Strategies","Cost Reduction Strategy","Digital Strategy","Planning","Strategic Decision-Making","Strategic Planning","Strategy Planning"],"articleSection":["Strategy Planning"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/","url":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/","name":"What to Look for in Define Business Development for Cross-Functional Execution - Cataligent","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/#website"},"datePublished":"2026-04-28T16:29:50+00:00","dateModified":"2026-06-19T07:15:25+00:00","breadcrumb":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/what-to-look-for-in-define-business-development-for-cross-functional-execution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cataligent.in\/blog\/"},{"@type":"ListItem","position":2,"name":"What to Look for in Define Business Development for Cross-Functional Execution"}]},{"@type":"WebSite","@id":"https:\/\/cataligent.in\/blog\/#website","url":"https:\/\/cataligent.in\/blog\/","name":"https:\/\/cataligent.in\/","description":"Strategy Execution Tool for Cost Saving Program","publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cataligent.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cataligent.in\/blog\/#organization","name":"Cataligent Project Pvt. Ltd.","url":"https:\/\/cataligent.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","contentUrl":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","width":296,"height":75,"caption":"Cataligent Project Pvt. Ltd."},"image":{"@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","https:\/\/x.com\/cataligentindia","https:\/\/www.linkedin.com\/company\/cataligentstrategy\/","https:\/\/www.instagram.com\/cataligentindia\/"]},{"@type":"Person","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756","name":"cat_admin_usr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","caption":"cat_admin_usr"},"sameAs":["https:\/\/cataligent.in\/blog"],"url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/"}]}},"_links":{"self":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/22525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/comments?post=22525"}],"version-history":[{"count":0,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/22525\/revisions"}],"wp:attachment":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/media?parent=22525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/categories?post=22525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/tags?post=22525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}