{"id":18365,"date":"2026-04-23T23:56:09","date_gmt":"2026-04-23T18:26:09","guid":{"rendered":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/"},"modified":"2026-06-17T06:13:08","modified_gmt":"2026-06-17T13:13:08","slug":"common-loan-on-new-business-challenges-in-operational-control","status":"publish","type":"post","link":"https:\/\/cataligent.in\/blog\/strategy-planning\/common-loan-on-new-business-challenges-in-operational-control\/","title":{"rendered":"Common Loan On New Business Challenges in Operational Control"},"content":{"rendered":"

Common Loan On New Business Challenges in Operational Control<\/h1>\n

A loan on new business activity can create pressure before the operating model is ready. New ventures, new divisions, new products, and new market entries often need funding, but the borrowed capital can expose weak operational control if initiatives, approvals, spending, risks, and value tracking are not governed from the start.<\/p>\n

The challenge is not only getting access to funding. The challenge is showing how the business will use the funding, control execution, monitor financial impact, and confirm outcomes. Without that discipline, new business plans can become difficult to defend after launch.<\/p>\n

Enterprise leaders, CFO teams, founders inside corporate ventures, and consulting firms should treat loan supported new business work as a governed execution program, not a one time finance decision.<\/p>\n

Challenge 1: The use of funds is not tied to specific measures<\/h2>\n

New business plans often describe use of funds in broad categories such as marketing, hiring, technology, equipment, working capital, or launch cost. These categories are useful for a proposal, but they are not enough for operational control. Leaders need to connect funding to specific measures with owners, milestones, approvals, and expected value.<\/p>\n

For example, marketing spend should connect to campaign readiness, channel launch, target customer segment, forecast pipeline, and actual conversion. Hiring spend should connect to role approvals, start dates, capacity assumptions, and productivity milestones. Technology spend should connect to vendor selection, deployment stage, integration needs, and business adoption.<\/p>\n

When the use of funds is not tied to measures, leadership cannot see whether capital is being converted into execution progress. This creates reporting gaps and makes the new business harder to manage.<\/p>\n

Challenge 2: Approval workflows slow the launch<\/h2>\n

New business activity often moves quickly, but enterprise approval processes do not always move at the same speed. Budget release, supplier selection, legal review, pricing approval, hiring approval, system access, and commercial signoff may happen through different channels. If the approval workflow is unclear, the business can lose momentum.<\/p>\n

The problem becomes more serious when teams report activity without showing the blocked decision. A launch team may say that vendor onboarding is in progress, but the real issue may be a delayed contract review. A sales pilot may appear ready, but pricing approval may still be missing. A hiring plan may be approved in principle but not released in the budget.<\/p>\n

Operational control requires visible decision rights. Leaders should know which approval is pending, who owns it, what evidence is required, and what happens if the decision is delayed.<\/p>\n

Challenge 3: Cash flow and value tracking are separated<\/h2>\n

A loan on new business creates a cash obligation. That means leaders need a clear view of cash outflows, revenue timing, cost assumptions, and value realization. If cash flow is tracked by finance and initiative progress is tracked by operations, the leadership view is incomplete.<\/p>\n

Useful fields include loan amount, drawdown timing, committed spend, forecast revenue, actual revenue, gross margin, working capital use, launch cost, recurring cost, break even assumption, and forecast cash effect. These fields help decision makers understand whether the new business is still aligned with the original case.<\/p>\n

Financial tracking should also include controller review where possible. A new business initiative should not be considered complete simply because launch tasks are done. It should be closed only when the relevant value, cost, or impact has been reviewed against the plan.<\/p>\n

How Cataligent Helps Through CAT4<\/h2>\n

Cataligent helps enterprises and consulting firms manage loan supported new business initiatives through CAT4, its no code strategy execution platform. Cataligent supports the business layer of configuration guidance, transformation programme support, and consulting alignment. CAT4 supports the platform layer for initiative tracking, workflows, approvals, financial impact tracking, and reporting.<\/p>\n

In CAT4, new business work can be structured across Organization, Portfolio, Program, Project, Measure Package, and Measure. Each measure can include owner, sponsor, controller, business unit, function, legal entity, milestones, risk status, dependencies, planned and actual financials, and closure criteria. This gives leadership a current execution view instead of a delayed status summary.<\/p>\n

This approach fits enterprise transformation<\/a> where new business growth depends on cross functional delivery. It also supports cost control<\/a> and value tracking when loan supported work includes productivity measures, margin improvement, or EBITDA impact.<\/p>\n

CAT4’s separate Implementation Status and Potential Status views are especially useful for new business initiatives. A launch may be progressing, but the expected value may weaken because customer adoption, cost, pricing, or timing assumptions changed.<\/p>\n

Challenge 4: Reporting is too manual for fast decisions<\/h2>\n

New business teams often rely on weekly spreadsheets, email updates, and presentation decks. This creates manual effort and reporting delay. It also creates version issues when finance, operations, sales, and leadership use different numbers.<\/p>\n

A better reporting model should show initiative status, budget use, approval status, risks, decisions needed, forecast value, actual value, and next steps. It should be current enough for leadership to make decisions before a loan funded initiative drifts away from the original plan.<\/p>\n

If your loan on new business activity is difficult to govern because approvals, spending, and reporting are disconnected, Cataligent can help you assess how CAT4 can support controlled execution from launch planning to value confirmation.<\/p>\n

How to keep the loan case current after launch<\/h2>\n

The original loan case should be reviewed as the new business moves through execution. Leaders should compare the approved use of funds with actual spend, the expected launch timeline with current milestones, and the value assumptions with actual market response. This keeps the funding logic connected to current facts.<\/p>\n

The review should also identify whether new decisions are required. A sales delay may require a revised cash view. A supplier cost increase may require margin review. A slow customer adoption curve may require a different go to market measure. Operational control helps leaders adjust with evidence rather than waiting for the loan case to become outdated.<\/p>\n

New business teams should also define what failure signals look like. These may include slower pipeline creation, higher launch cost, delayed hiring, weaker margin, longer cash conversion, or repeated approval delays. When these signals are tracked early, leaders can adjust scope, funding, or timing before the loan supported plan becomes harder to control.<\/p>\n

The governance model should make these signals visible in leadership reporting. A new business loan creates obligations, so leaders need a disciplined view of how funding, work, and value are moving together. That view supports better decisions when the original plan meets operational reality.<\/p>\n

FAQs<\/h2>\n

Q1. What is the biggest operational risk in loan supported new business activity?<\/h3>\n

The biggest risk is that funding is approved before ownership, approvals, milestones, cash tracking, and value tracking are clearly governed. This can cause the business to spend money while losing visibility into whether the initiative is still on plan.<\/p>\n

Q2. What should leaders track for a loan on new business?<\/h3>\n

They should track loan amount, use of funds, drawdown timing, owner, milestones, approval status, risks, dependencies, forecast revenue, actual revenue, costs, and value confirmation. These fields help connect the funding decision to operational control.<\/p>\n

Q3. How does Cataligent support new business loan governance through CAT4?<\/h3>\n

Cataligent helps teams configure CAT4 around initiative governance, approval workflows, financial impact tracking, and executive reporting. CAT4 provides the controlled platform for tracking new business execution from funding to closure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Common Loan On New Business Challenges in Operational Control A loan on new business activity can create pressure before the operating model is ready. New ventures, new divisions, new products, and new market entries often need funding, but the borrowed capital can expose weak operational control if initiatives, approvals, spending, risks, and value tracking are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2104],"tags":[2033,568,632,1739,2107,1967,2106,2105],"class_list":["post-18365","post","type-post","status-publish","format-standard","hentry","category-strategy-planning","tag-business-strategy","tag-cost-reduction-strategies","tag-cost-reduction-strategy","tag-digital-strategy","tag-planning","tag-strategic-decision-making","tag-strategic-planning","tag-strategy-planning"],"yoast_head":"\nCommon Loan On New Business Challenges in Operational Control - Cataligent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Loan On New Business Challenges in Operational Control - Cataligent\" \/>\n<meta property=\"og:description\" content=\"Common Loan On New Business Challenges in Operational Control A loan on new business activity can create pressure before the operating model is ready. New ventures, new divisions, new products, and new market entries often need funding, but the borrowed capital can expose weak operational control if initiatives, approvals, spending, risks, and value tracking are […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/\" \/>\n<meta property=\"og:site_name\" content=\"Cataligent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T18:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T13:13:08+00:00\" \/>\n<meta name=\"author\" content=\"cat_admin_usr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:site\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cat_admin_usr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/\"},\"author\":{\"name\":\"cat_admin_usr\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\"},\"headline\":\"Common Loan On New Business Challenges in Operational Control\",\"datePublished\":\"2026-04-23T18:26:09+00:00\",\"dateModified\":\"2026-06-17T13:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/\"},\"wordCount\":1216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"keywords\":[\"Business Strategy\",\"Cost Reduction Strategies\",\"Cost Reduction Strategy\",\"Digital Strategy\",\"Planning\",\"Strategic Decision-Making\",\"Strategic Planning\",\"Strategy Planning\"],\"articleSection\":[\"Strategy Planning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/\",\"name\":\"Common Loan On New Business Challenges in Operational Control - Cataligent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\"},\"datePublished\":\"2026-04-23T18:26:09+00:00\",\"dateModified\":\"2026-06-17T13:13:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/uncategorized\\\/common-loan-on-new-business-challenges-in-operational-control\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Common Loan On New Business Challenges in Operational Control\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"name\":\"https:\\\/\\\/cataligent.in\\\/\",\"description\":\"Strategy Execution Tool for Cost Saving Program\",\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\",\"name\":\"Cataligent Project Pvt. Ltd.\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"contentUrl\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"width\":296,\"height\":75,\"caption\":\"Cataligent Project Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Cataligentstrategyimplementation\\\/\",\"https:\\\/\\\/x.com\\\/cataligentindia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cataligentstrategy\\\/\",\"https:\\\/\\\/www.instagram.com\\\/cataligentindia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\",\"name\":\"cat_admin_usr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"caption\":\"cat_admin_usr\"},\"sameAs\":[\"https:\\\/\\\/cataligent.in\\\/blog\"],\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/author\\\/cat_admin_usr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Common Loan On New Business Challenges in Operational Control - Cataligent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/","og_locale":"en_US","og_type":"article","og_title":"Common Loan On New Business Challenges in Operational Control - Cataligent","og_description":"Common Loan On New Business Challenges in Operational Control A loan on new business activity can create pressure before the operating model is ready. New ventures, new divisions, new products, and new market entries often need funding, but the borrowed capital can expose weak operational control if initiatives, approvals, spending, risks, and value tracking are […]","og_url":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/","og_site_name":"Cataligent","article_publisher":"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","article_published_time":"2026-04-23T18:26:09+00:00","article_modified_time":"2026-06-17T13:13:08+00:00","author":"cat_admin_usr","twitter_card":"summary_large_image","twitter_creator":"@cataligentindia","twitter_site":"@cataligentindia","twitter_misc":{"Written by":"cat_admin_usr","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/#article","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/"},"author":{"name":"cat_admin_usr","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756"},"headline":"Common Loan On New Business Challenges in Operational Control","datePublished":"2026-04-23T18:26:09+00:00","dateModified":"2026-06-17T13:13:08+00:00","mainEntityOfPage":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/"},"wordCount":1216,"commentCount":0,"publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"keywords":["Business Strategy","Cost Reduction Strategies","Cost Reduction Strategy","Digital Strategy","Planning","Strategic Decision-Making","Strategic Planning","Strategy Planning"],"articleSection":["Strategy Planning"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/","url":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/","name":"Common Loan On New Business Challenges in Operational Control - Cataligent","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/#website"},"datePublished":"2026-04-23T18:26:09+00:00","dateModified":"2026-06-17T13:13:08+00:00","breadcrumb":{"@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cataligent.in\/blog\/uncategorized\/common-loan-on-new-business-challenges-in-operational-control\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cataligent.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Common Loan On New Business Challenges in Operational Control"}]},{"@type":"WebSite","@id":"https:\/\/cataligent.in\/blog\/#website","url":"https:\/\/cataligent.in\/blog\/","name":"https:\/\/cataligent.in\/","description":"Strategy Execution Tool for Cost Saving Program","publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cataligent.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cataligent.in\/blog\/#organization","name":"Cataligent Project Pvt. Ltd.","url":"https:\/\/cataligent.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","contentUrl":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","width":296,"height":75,"caption":"Cataligent Project Pvt. Ltd."},"image":{"@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","https:\/\/x.com\/cataligentindia","https:\/\/www.linkedin.com\/company\/cataligentstrategy\/","https:\/\/www.instagram.com\/cataligentindia\/"]},{"@type":"Person","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756","name":"cat_admin_usr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","caption":"cat_admin_usr"},"sameAs":["https:\/\/cataligent.in\/blog"],"url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/"}]}},"_links":{"self":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/18365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/comments?post=18365"}],"version-history":[{"count":0,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/18365\/revisions"}],"wp:attachment":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/media?parent=18365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/categories?post=18365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/tags?post=18365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}