{"id":11420,"date":"2026-04-20T18:59:48","date_gmt":"2026-04-20T13:29:48","guid":{"rendered":"https:\/\/cataligent.in\/blog\/uncategorized\/customer-business-planning-decision-guide\/"},"modified":"2026-06-16T01:00:43","modified_gmt":"2026-06-16T08:00:43","slug":"customer-business-planning-decision-guide","status":"publish","type":"post","link":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/","title":{"rendered":"Customer Business Planning Decision Guide for Business Leaders"},"content":{"rendered":"<h1>Customer Business Planning Decision Guide for Business Leaders<\/h1>\n<p>Customer business planning becomes difficult when leaders confuse account ambition with execution control. A customer plan may include growth targets, retention goals, cross sell priorities, service commitments, pricing actions, and margin improvement ideas, but the plan only becomes useful when each action can be owned, governed, measured, and reported. For business leaders, the decision is not whether customer planning matters. The decision is how to make it controllable across sales, finance, service, operations, and leadership.<\/p>\n<p>This decision guide looks at customer business planning as an execution discipline. It is written for enterprise teams and consulting firms that need customer plans to drive revenue quality, retention, profitability, and service performance without creating another disconnected reporting cycle.<\/p>\n<h2>When customer business planning needs stronger control<\/h2>\n<p>Customer business planning often starts as a commercial exercise. Teams review the account, define opportunities, set revenue targets, and agree on relationship actions. That is useful, but incomplete. The moment the plan requires service changes, pricing approval, delivery capacity, investment, or cost control, it becomes cross functional.<\/p>\n<p>Leaders should strengthen control when customer plans affect more than one function or when the value matters enough to appear in executive reporting. A key account expansion plan, for example, may require product readiness, legal review, delivery staffing, service level actions, and working capital considerations. A retention plan may require issue resolution, claims review, pricing discipline, and sponsor engagement. These actions need governance.<\/p>\n<ul>\n<li>Use stronger control when the customer plan has material revenue, margin, or retention value.<\/li>\n<li>Use stronger control when the plan depends on several teams or external partners.<\/li>\n<li>Use stronger control when pricing, investment, service exceptions, or capacity decisions need approval.<\/li>\n<li>Use stronger control when leaders need evidence of delivery, not only account commentary.<\/li>\n<li>Use stronger control when customer actions roll into a broader strategy execution program.<\/li>\n<\/ul>\n<h2>What leaders should decide before the plan is launched<\/h2>\n<p>The first decision is the planning unit. Some organizations plan by key account, some by segment, some by region, and some by strategic customer cluster. The unit should match how decisions are made. If approval sits at segment level but reporting sits at account level, leaders need a structure that can roll both views together.<\/p>\n<p>The second decision is ownership. A customer plan usually has a commercial owner, but that person may not control service, delivery, finance, or product actions. Leaders need to assign measure owners for each work item and sponsors for the plan overall. They also need to define which decisions require finance, operations, or executive approval.<\/p>\n<p>The third decision is value logic. A plan should separate revenue, margin, cost, service, and retention effects. A cross sell action may increase revenue but require one time investment. A retention action may protect recurring revenue but reduce margin if pricing exceptions are granted. A service improvement may reduce churn but add resource demand. These trade offs need visible tracking.<\/p>\n<h2>How to avoid turning customer planning into manual reporting<\/h2>\n<p>Customer business planning becomes a burden when every account manager uses a different format and every review requires manual consolidation. Leaders then get a narrative view of customer activity instead of a controlled view of progress and value. This problem grows quickly when dozens of customer plans feed into regional or enterprise targets.<\/p>\n<p>A controlled customer planning model should define standard fields, status logic, evidence rules, and reporting periods. It should show which actions are planned, approved, implemented, delayed, on hold, or closed. It should also make visible whether the expected revenue, margin, savings, or service effect is still likely.<\/p>\n<ul>\n<li>Standardize the fields used for customer actions and value assumptions.<\/li>\n<li>Define approval paths for pricing, investment, service exceptions, and delivery commitments.<\/li>\n<li>Track dependencies between customer commitments and internal capacity.<\/li>\n<li>Use current reporting views instead of manual slide updates.<\/li>\n<li>Close actions based on evidence and review, not only account owner confidence.<\/li>\n<\/ul>\n<h2>How Cataligent Helps Through CAT4<\/h2>\n<p>Cataligent helps business leaders and consulting firms manage customer business planning through CAT4, its no code strategy execution platform. CAT4 can structure customer plans as governed initiatives with owners, sponsors, measures, approvals, financial fields, risks, dependencies, and reports.<\/p>\n<p>When customer plans are part of <a href=\"https:\/\/cataligent.in\/business-transformation\">business transformation<\/a>, CAT4 can connect customer actions to broader portfolios and programs. This is useful when account growth, retention, service improvement, or margin protection contributes to strategic objectives. Leaders can see how customer level measures roll into enterprise execution rather than reviewing them as isolated account updates.<\/p>\n<p>When customer plans involve profitability or cost actions, Cataligent can connect them to <a href=\"https:\/\/cataligent.in\/cost-saving-programs\">cost saving programs<\/a> logic through CAT4. That allows teams to track baseline, target, forecast, actual effect, and controller review where appropriate. If many customer initiatives are managed across projects, CAT4 also supports <a href=\"https:\/\/cataligent.in\/multi-project-management-solution\">multi project management<\/a> so leadership can review resource pressure, dependencies, and portfolio status.<\/p>\n<p>The platform&#8217;s Degree of Implementation model helps leaders know whether a customer action is merely defined, detailed, approved, implemented, or closed. Its separate Implementation Status and Potential Status views help avoid a common issue: a customer action may be completed, but the expected revenue, margin, or retention effect may not be realized.<\/p>\n<h2>A practical decision checklist for leaders<\/h2>\n<p>Before investing in customer business planning, leaders should decide what level of control the plan requires. Not every customer action needs executive governance. But material plans that affect revenue, margin, strategic relationships, service commitments, or cross functional capacity should not be left in isolated account plans.<\/p>\n<p>Ask these questions before the planning cycle begins: which customers or segments matter most, which targets are value critical, which actions need approval, which functions must contribute, which risks require escalation, and how will closure be confirmed? These questions help the business avoid planning activity that does not change execution.<\/p>\n<p>If customer business planning needs to become a governed execution discipline in your organization, Cataligent can help configure CAT4 around your customer hierarchy, approval rules, value tracking, and reporting cadence.<\/p>\n<h2>How to choose the right planning depth<\/h2>\n<p>Not every customer action needs the same level of governance. A routine account follow up may stay inside the sales cadence. A strategic customer expansion, pricing exception, service recovery plan, or retention risk should receive stronger control because it affects several teams and may change financial outcomes. Leaders should match planning depth to business materiality.<\/p>\n<p>The decision should be explicit. If a customer plan affects revenue, margin, investment, service capacity, or executive commitments, it should be managed as a governed initiative. If it is low value and local, it can remain in the normal account management rhythm. This keeps the model practical without losing control of the work that matters.<\/p>\n<h2>FAQs<\/h2>\n<h3>Q: When should customer business planning be treated as a governance process?<\/h3>\n<p>It should be treated as a governance process when customer plans affect revenue, margin, service commitments, capacity, or investment decisions. The more cross functional the plan becomes, the more control it needs.<\/p>\n<h3>Q: What should leaders track in customer business planning?<\/h3>\n<p>Leaders should track customer actions, owners, dependencies, approvals, revenue effect, margin effect, risks, and closure evidence. They should also separate activity status from expected value delivery.<\/p>\n<h3>Q: How does Cataligent support customer business planning through CAT4?<\/h3>\n<p>Cataligent helps configure CAT4 so customer plans can be managed as governed measures with approvals, value tracking, and reports. This supports clearer execution across sales, finance, service, and operations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Business Planning Decision Guide for Business Leaders Customer business planning becomes difficult when leaders confuse account ambition with execution control. A customer plan may include growth targets, retention goals, cross sell priorities, service commitments, pricing actions, and margin improvement ideas, but the plan only becomes useful when each action can be owned, governed, measured, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2104],"tags":[2033,568,632,1739,2107,1967,2106,2105],"class_list":["post-11420","post","type-post","status-publish","format-standard","hentry","category-strategy-planning","tag-business-strategy","tag-cost-reduction-strategies","tag-cost-reduction-strategy","tag-digital-strategy","tag-planning","tag-strategic-decision-making","tag-strategic-planning","tag-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Business Planning Decision Guide for Business Leaders - Cataligent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Business Planning Decision Guide for Business Leaders - Cataligent\" \/>\n<meta property=\"og:description\" content=\"Customer Business Planning Decision Guide for Business Leaders Customer business planning becomes difficult when leaders confuse account ambition with execution control. A customer plan may include growth targets, retention goals, cross sell priorities, service commitments, pricing actions, and margin improvement ideas, but the plan only becomes useful when each action can be owned, governed, measured, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Cataligent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T13:29:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T08:00:43+00:00\" \/>\n<meta name=\"author\" content=\"cat_admin_usr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:site\" content=\"@cataligentindia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cat_admin_usr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/\"},\"author\":{\"name\":\"cat_admin_usr\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\"},\"headline\":\"Customer Business Planning Decision Guide for Business Leaders\",\"datePublished\":\"2026-04-20T13:29:48+00:00\",\"dateModified\":\"2026-06-16T08:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/\"},\"wordCount\":1226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"keywords\":[\"Business Strategy\",\"Cost Reduction Strategies\",\"Cost Reduction Strategy\",\"Digital Strategy\",\"Planning\",\"Strategic Decision-Making\",\"Strategic Planning\",\"Strategy Planning\"],\"articleSection\":[\"Strategy Planning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/\",\"name\":\"Customer Business Planning Decision Guide for Business Leaders - Cataligent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\"},\"datePublished\":\"2026-04-20T13:29:48+00:00\",\"dateModified\":\"2026-06-16T08:00:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/strategy-planning\\\/customer-business-planning-decision-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Business Planning Decision Guide for Business Leaders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"name\":\"https:\\\/\\\/cataligent.in\\\/\",\"description\":\"Strategy Execution Tool for Cost Saving Program\",\"publisher\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#organization\",\"name\":\"Cataligent Project Pvt. Ltd.\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"contentUrl\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logoColored-1.png\",\"width\":296,\"height\":75,\"caption\":\"Cataligent Project Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Cataligentstrategyimplementation\\\/\",\"https:\\\/\\\/x.com\\\/cataligentindia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cataligentstrategy\\\/\",\"https:\\\/\\\/www.instagram.com\\\/cataligentindia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/#\\\/schema\\\/person\\\/649c37d6027e076e1e76bd18bac05756\",\"name\":\"cat_admin_usr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g\",\"caption\":\"cat_admin_usr\"},\"sameAs\":[\"https:\\\/\\\/cataligent.in\\\/blog\"],\"url\":\"https:\\\/\\\/cataligent.in\\\/blog\\\/author\\\/cat_admin_usr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Business Planning Decision Guide for Business Leaders - Cataligent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/","og_locale":"en_US","og_type":"article","og_title":"Customer Business Planning Decision Guide for Business Leaders - Cataligent","og_description":"Customer Business Planning Decision Guide for Business Leaders Customer business planning becomes difficult when leaders confuse account ambition with execution control. A customer plan may include growth targets, retention goals, cross sell priorities, service commitments, pricing actions, and margin improvement ideas, but the plan only becomes useful when each action can be owned, governed, measured, [&hellip;]","og_url":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/","og_site_name":"Cataligent","article_publisher":"https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","article_published_time":"2026-04-20T13:29:48+00:00","article_modified_time":"2026-06-16T08:00:43+00:00","author":"cat_admin_usr","twitter_card":"summary_large_image","twitter_creator":"@cataligentindia","twitter_site":"@cataligentindia","twitter_misc":{"Written by":"cat_admin_usr","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/#article","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/"},"author":{"name":"cat_admin_usr","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756"},"headline":"Customer Business Planning Decision Guide for Business Leaders","datePublished":"2026-04-20T13:29:48+00:00","dateModified":"2026-06-16T08:00:43+00:00","mainEntityOfPage":{"@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/"},"wordCount":1226,"commentCount":0,"publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"keywords":["Business Strategy","Cost Reduction Strategies","Cost Reduction Strategy","Digital Strategy","Planning","Strategic Decision-Making","Strategic Planning","Strategy Planning"],"articleSection":["Strategy Planning"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/","url":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/","name":"Customer Business Planning Decision Guide for Business Leaders - Cataligent","isPartOf":{"@id":"https:\/\/cataligent.in\/blog\/#website"},"datePublished":"2026-04-20T13:29:48+00:00","dateModified":"2026-06-16T08:00:43+00:00","breadcrumb":{"@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cataligent.in\/blog\/strategy-planning\/customer-business-planning-decision-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cataligent.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Business Planning Decision Guide for Business Leaders"}]},{"@type":"WebSite","@id":"https:\/\/cataligent.in\/blog\/#website","url":"https:\/\/cataligent.in\/blog\/","name":"https:\/\/cataligent.in\/","description":"Strategy Execution Tool for Cost Saving Program","publisher":{"@id":"https:\/\/cataligent.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cataligent.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cataligent.in\/blog\/#organization","name":"Cataligent Project Pvt. Ltd.","url":"https:\/\/cataligent.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","contentUrl":"https:\/\/cataligent.in\/blog\/wp-content\/uploads\/2025\/01\/logoColored-1.png","width":296,"height":75,"caption":"Cataligent Project Pvt. Ltd."},"image":{"@id":"https:\/\/cataligent.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Cataligentstrategyimplementation\/","https:\/\/x.com\/cataligentindia","https:\/\/www.linkedin.com\/company\/cataligentstrategy\/","https:\/\/www.instagram.com\/cataligentindia\/"]},{"@type":"Person","@id":"https:\/\/cataligent.in\/blog\/#\/schema\/person\/649c37d6027e076e1e76bd18bac05756","name":"cat_admin_usr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a61f472589fc237202ca132bc60e152f3e6a99196f2e24dcf2a5f01626f1b4a?s=96&d=mm&r=g","caption":"cat_admin_usr"},"sameAs":["https:\/\/cataligent.in\/blog"],"url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/"}]}},"_links":{"self":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/11420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/comments?post=11420"}],"version-history":[{"count":0,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/posts\/11420\/revisions"}],"wp:attachment":[{"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/media?parent=11420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/categories?post=11420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cataligent.in\/blog\/wp-json\/wp\/v2\/tags?post=11420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}