{"version":"1.0","provider_name":"Cataligent","provider_url":"https:\/\/cataligent.in\/blog","author_name":"cat_admin_usr","author_url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/","title":"What to Look for in Marketing Plan For Business for Reporting Discipline - Cataligent","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nSI0UMU2Jz\"><a href=\"https:\/\/cataligent.in\/blog\/strategy-planning\/marketing-plan-reporting-discipline-execution\/\">What to Look for in Marketing Plan For Business for Reporting Discipline<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/cataligent.in\/blog\/strategy-planning\/marketing-plan-reporting-discipline-execution\/embed\/#?secret=nSI0UMU2Jz\" width=\"600\" height=\"338\" title=\"&#8220;What to Look for in Marketing Plan For Business for Reporting Discipline&#8221; &#8212; Cataligent\" data-secret=\"nSI0UMU2Jz\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/cataligent.in\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"What to Look for in Marketing Plan For Business for Reporting Discipline A marketing plan for business should not be judged only by campaign ideas, channel mix, or brand language. For reporting discipline, the stronger test is whether the plan connects marketing activity to accountable initiatives, budget control, pipeline evidence, customer response, decision rights, and [&hellip;]"}