{"version":"1.0","provider_name":"Cataligent","provider_url":"https:\/\/cataligent.in\/blog","author_name":"cat_admin_usr","author_url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/","title":"Where Market Research For A Business Plan Fits in Reporting Discipline - Cataligent","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gztxmYCH5B\"><a href=\"https:\/\/cataligent.in\/blog\/strategy-planning\/market-research-reporting-discipline\/\">Where Market Research For A Business Plan Fits in Reporting Discipline<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/cataligent.in\/blog\/strategy-planning\/market-research-reporting-discipline\/embed\/#?secret=gztxmYCH5B\" width=\"600\" height=\"338\" title=\"&#8220;Where Market Research For A Business Plan Fits in Reporting Discipline&#8221; &#8212; Cataligent\" data-secret=\"gztxmYCH5B\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/cataligent.in\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Where Market Research For A Business Plan Fits in Reporting Discipline Market research for a business plan is often treated as an input to strategy, but it should also shape reporting discipline during execution. Research defines assumptions about customers, demand, pricing, competitors, channels, costs, and adoption. If those assumptions are not tracked after approval, the [&hellip;]"}