{"version":"1.0","provider_name":"Cataligent","provider_url":"https:\/\/cataligent.in\/blog","author_name":"cat_admin_usr","author_url":"https:\/\/cataligent.in\/blog\/author\/cat_admin_usr\/","title":"Where Ad Agency Business Plan Fits in Cross-Functional Execution - Cataligent","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TGu4n6maca\"><a href=\"https:\/\/cataligent.in\/blog\/strategy-planning\/ad-agency-business-plan-cross-functional-execution\/\">Where Ad Agency Business Plan Fits in Cross-Functional Execution<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/cataligent.in\/blog\/strategy-planning\/ad-agency-business-plan-cross-functional-execution\/embed\/#?secret=TGu4n6maca\" width=\"600\" height=\"338\" title=\"&#8220;Where Ad Agency Business Plan Fits in Cross-Functional Execution&#8221; &#8212; Cataligent\" data-secret=\"TGu4n6maca\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/cataligent.in\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Where Ad Agency Business Plan Fits in Cross-Functional Execution An ad agency business plan is often written around growth, service positioning, client acquisition, pricing, staffing, and creative delivery. Those sections are important, but they do not automatically create cross functional execution. For an agency, execution depends on sales, account management, creative, media, finance, operations, technology, [&hellip;]"}